Stella Rosa Aluminums Landing Page

I was tasked with designing a landing page for Stella Rosa's Aluminums for summer promotions. I decided to keep the design consistent with the Stella Rosa's website but differentiating the Aluminums from the rest of the Stella Rosa's wine lines by creating its own brand voice and style of imagery.

I was responsible for art direction, copywriting, designing user interface, & overall project management. Web development by Roger Licup, Senior Web Developer & SEO Specialist.

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Speaking Event: Art & Design Career Discovery

I'm truly honored and excited to announce that I've been asked to be on an art and design career panel to talk about my profession... my profession. It seems almost silly to me that I'm considered a professional now, when it feels like I just graduated the Art Institute (2014), but it also excites me to know that former instructors are recognizing my work and are impressed enough to nominate me for opportunities like this.

This 2-day event will be full of successful panelists sharing there industry knowledge with college students majoring in art and design, or as (former illustration instructor) RAD, would call them, design babies. Amongst the panelist I will also be answering questions with my former instructor/ art director/mentor from Green Acres Advertising Design, Andrew Oakes, who recommended me for the opportunity.


MORE ABOUT THE EVENT

Event Flyer

"The Art Department at San Bernardino Valley College (SBVC) located at 701 S. Mt. Vernon Avenue, San Bernardino, CA is hosting a student “Art & Design Career Discovery” event scheduled for Monday, March 6, 2017, 6:00-8:30pm and Tuesday, March 7, 2017, 2:30-5:00pm. The event is expected to have approximately 150 students who will be attending a 2-day presentation by area experts in the field of education, art and design."

Stella Rosa Website Redesign

An ongoing project that started in August 2016, I was tasked with giving the previous version of the Stella Rosa Website a facelift with a complete redesign. The homepage is updated with new banners, graphics, blog content, and cocktails each month to stay relevant to Stella Rosa's audience. 

Check it out:
http://stellarosawines.com/

2016 in a Nutshell

Hello design world! It's been a while since my last post (a year to be exact), and that is why I am making it a point to make my New Years resolution to post and blog more. I have big plans in store for 2017, but first let me catch you up to speed on 2016.

I started 2016 with a clean slate, as I was laid off the day before New Years Eve in 2015. It was an unsettling feeling not knowing where life was going to take me, but with the love and support of family and friends, I knew everything would work out. 

I updated my website with my most recent work and printed out some fresh resumes and spent the next couple months applying and interviewing potential job leads. The Creative Group (a staffing agency) placed me as a production artist at Falken Tire for a couple of weeks before I found a full-time design position. 

In March 2016, I was employed as a contract designer by The Riboli Family Wine Estates, founders of the historic San Antonio Winery and creators of Stella Rosa. In three short months, I proved myself by creating various sales and marketing collateral for the winery and their various wine brands, and was hired full time.

Working for The Riboli Family Wine Estates has been truly an unique experience for me. Given the opportunity and help from our marketing team, I was able to reshape the overall branding of Stella Rosa and its social media and online presence by creating Stella Rosa's brand standards guide, redesigning the website, and co-producing and directing Stella Rosa's first lifestyle photoshoot to be utilized year round. 


2016 Highlights:

PASO ROBLES COMPANY TRIP

The Riboli Family Wine Estates has three winery locations, one being in Paso Robles, California where the new facility is being built. The company took us on a trip to learn about the new facility and to visit the family's vineyards. As you'll see below, I got to plant my own vine.

STELLA ROSA BIG BEAR PHOTOSHOOT

As mentioned above, I was given the opportunity to co-produce and direct the first Stella Rosa lifestyle photoshoot alongside Skinny Empire. Here's some behind the scene shots.

STELLA ROSA LA URBAN PHOTOSHOOT

The second lifestyle photoshoot that I co-produced and directed with an urban edge. 

2016 DESIGNER CON

Attended my first Designer Con. There were so many awesome/talented/inspirational artists. Who knows, maybe I'll have a booth at DCon 2017? 


What's next?

Glad you asked! 2017 is going to be an exciting year for me, as I was asked to be a guest speaker at Cal State (more details to come) on Branding + Identity and working on more Stella Rosa projects. I will be challenging myself to use skills I haven't used since college and learn some new ones along the way, so that I can become a more well-rounded designer. 

I'm also honored to announce that my best friend will be getting married in May 2017, and not only has asked me to be her bridesmaid, but to also ask me to design her bridal shower & wedding invitations! 

Again, special thanks to everyone for all the love and support this year! It's been a life changing year and it can only get better! Stay positive and follow your dreams!  You never know where life will take you.

Cheers to adventures and new beginnings!