Everyone’s creativity is different. I developed my creative process through school, magazines, and books.
STEP 1. Immersion
This is where all research comes into play. Everything there is to know about the product/service, target audience and competition should be soaked up like a sponge. For example, if the target audience are children ages 6-10, I would head over to the toy store and imagine myself in their shoes.
STEP 2. Mind Map
This classic technique has proven to be effective time and again. Some call it brain dumping, which means getting every thought on paper, even if one doesn’t know the immediate connection. I tend not to organize my mind map until the very end, then getting a set of color markers and circle what relates and figure out what is most important and helpful.
STEP 3. Take a Step Back
As silly as it seems, this is a very important step. If one stares at a project for too long, they will hit a road block. All thought on the project must go out the window so the subconscious can work it’s magic. I like to surf the web for inspiration on Dribbble or Pinterest, go to art shows, read a good book at a coffee shop or even going to work can give my mind a breather.
STEP 4. Where it all comes together
Ideas start to form and the gears are turning. Keep a sketch book handy to thumbnail and write small notes down until the ideas start to slow down.
STEP 5. Test it!
This is where I ask people what they see. The goal is to communicate the message quickly and effectively. Honestly, creatives are the last people to ask. My work needs to be grandma proof, if my grandma doesn’t get it, no one will! If my little cousins are around I like to ask them too, because children are very intuitive, truthful, and unfiltered. The next step is to start asking fellow designers for a solid critique and head towards production.