Stella Rosa's commercial debut that aired nationally in June 2017. I was responsible for the initial stages such as script writing, storyboards, art direction, wardrobe styling, casting and assisted in further story development.
Being heavily involved in Stella Rosa's visually identity and social media marketing, I've learned that Stella Rosa's fans personify the wine as a woman or a best friend. They make captions in their fan photos like,"With my girl Stella" or "Brought Stella as my plus 1". Knowing this lended the opportunity to introduce "her" to people who haven't heard or tried Stella Rosa before. With this objective in mind I also wanted to hit 3 selling points to educate the audience on who or what Stella Rosa is. She's a product from Italy, sweet & bubbly, and has great taste with a big reveal that the people at the party was talking about the wine instead of the woman the scenes would lead the audience to believe.
Stella Rosa's commercial debut that aired nationally in June 2017. I was responsible for assisting in story development, art direction, and wardrobe styling.
Stella Rosa® Bar Commercial 2017
Stella Rosa® Website Redesign 2016
Stella Rosa® Home Page
Hover State I
Hover State II
Join Team Stella Drop Down Form
Stella Rosa® Today's Grocer Ad
Stella Rosa® Holiday Dessert Pairing Guide
Tasked with creating a food pairing graphic for the Stella Rosa Holiday Dessert Pairing blog, I decided to take a more whimsical approach with illustration because Stella Rosa often leans on photography and during the holidays there was more opportunity to test the direction's effectiveness. Also, collaborated and led the art direction for the blog's promo motion graphic.
Overview: Concept, development and execution for Kumho Tire’s 2015 Tire Lineup campaign & sweepstakes. Ads were featured on magazine cover tip-ins and lead tire dealers to the Evolution Sweepstakes landing page, where they could enter to win $1,000 and a set of new tires.